MyFitnessPal was the top grossing fitness app of 20.Fitness apps generated $5.35 billion revenue in 2021, a 54% increase on the year prior.Read on below for data and statistics on the fitness app sector. This sector profile only includes statistics directly related to fitness, however a few of the fitness apps covered do also offer health in the form of calorie counters and nutritional information. Often, health and fitness sectors are combined, and include wellness and Covid apps. Leap Fitness has launched several free apps which target specific types of people, such as those who want to a six pack or who don’t have any gym equipment at home. While Peloton has been successful, fitness apps still mostly offer their services for free through ads or opt-in premium services. The company sells a treadmill and bike with a price tag at the upper-end of the market, while also offering a subscription to its fitness classes and personalized workout routines. Peloton may be seen as the cumulation of this more personalized and expensive fitness sector. These personalized packages use a mixture of AI and human interaction to mimic a traditional personal trainer. The market for fitness has split between trackers and agnostic fitness platforms, which let users dictate timing and intensity and personalized programs for the user. ✓ Fully transparent ✓ Global reach ✓ Top exchanges integration ✓ Smart retargeting & deep segmentation ✓ Your first party data maximized ✓ Fully managed / self-served Get started
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